Health, Lifestyle, Wellbeing Tips & Advice

Category: Health Marketing

Mojo Health > Health Marketing

SEO vs. PPC: Which is Better for Marketing Your Nutrition Coaching Services?

Health MarketingMojo Health

Hey there, nutrition coaches. We get it — you’re here because you want to take your marketing to the next level.

Search Engine Optimization (SEO) vs Pay Per Click (PPC) — we’re pitting two of the most powerful marketing strategies against one another. If you’re a small business, and these two acronyms sound like gibberish, don’t worry.

We’re going to break it down so you know exactly which strategy to choose, and how to ensure it amplifies your marketing efforts — from the moment you hit GO.

Back in 2022, our SEO agency was working with Alex, an amazing nutrition coach based in Atlanta. Alex was a pro at what she did. She had a very small number of clients, but they were raving about getting insane results! However, there was a problem. All of Alex’s attempts at marketing were costing her big bucks, yet still falling flat.

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4 Ways Your Health Food Store Can Benefit From Marketing On Social Media

Health, Health MarketingMojo Health,

If you have used or tried to use digital marketing as a means to promote and grow your health food store’s revenue, then we hope social media as part of your strategy. The reason we say that comes from the advice from digital marketing experts, who advise their clients that social media can provide a huge impetus to an online marketing campaign and long-term benefits to any business that uses it.

One of the first things we need to do is clarify exactly what we mean by social media. For those who do not follow social media too much, the assumption is often made that it is just Facebook, but that would be wrong. While Facebook is the largest social media platform by some distance, it would be a huge mistake to focus only on it.

There are dozens more, and the key to choosing which ones to use within your digital marketing strategy is not so much which ones are the biggest, but more specifically, who their audiences are. You also need to consider that different types of content are used on each social media site. Pinterest and Instagram are mainly photographs; YouTube is primarily videos; and Twitter and Facebook use text but also have images and videos.

So, with the basics out of the way, let us look at 4 ways social media can benefit your health food store.

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