Health, Lifestyle, Wellbeing Tips & Advice

Category: Health Marketing

Mojo Health > Health Marketing

SEO vs. PPC: Which is Better for Marketing Your Nutrition Coaching Services?

Health MarketingMojo Health

Hey there, nutrition coaches! Are you ready to spice up your marketing strategy? Great, because we’re about to dig into the meaty topic of small business SEO versus PPC. Don’t worry if those acronyms sound like alphabet soup to you right now – we’ll break it all down in a way that’s easier to digest than a kale smoothie.

I remember working with Alex, a brilliant nutrition coach in Atlanta. She was fantastic at helping clients achieve their health goals, but when it came to marketing her services online?

Let’s just say she felt as lost as a carb-counter at a pasta festival. We explored both SEO and PPC strategies, and the results? Well, let’s just say her practice grew faster than zucchini in a summer garden. But I’m getting ahead of myself – let’s start from the beginning, shall we?

What are SEO and PPC, Anyway?

Before we dive into which strategy might work best for your nutrition coaching services, let’s break down what these terms actually mean.

SEO stands for Search Engine Optimization. It’s all about making your website and online content more attractive to search engines like Google. The goal? To have your website show up organically (that means for free, folks!) when potential clients search for nutrition coaching services.

PPC, on the other hand, stands for Pay-Per-Click. This is a form of online advertising where you pay a fee each time someone clicks on your ad. It’s like putting up a billboard, but instead of paying for the space, you only pay when someone actually walks into your store because of that billboard.

Now that we’ve got the basics covered, let’s dive into the pros and cons of each approach for marketing your nutrition coaching services.

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4 Ways Your Health Food Store Can Benefit From Marketing On Social Media

Health, Health MarketingMojo Health,

If you have used or tried to use digital marketing as a means to promote and grow your health food store’s revenue, then we hope social media as part of your strategy. The reason we say that comes from the advice from digital marketing experts, who advise their clients that social media can provide a huge impetus to an online marketing campaign and long-term benefits to any business that uses it.

One of the first things we need to do is clarify exactly what we mean by social media. For those who do not follow social media too much, the assumption is often made that it is just Facebook, but that would be wrong. While Facebook is the largest social media platform by some distance, it would be a huge mistake to focus only on it.

There are dozens more, and the key to choosing which ones to use within your digital marketing strategy is not so much which ones are the biggest, but more specifically, who their audiences are. You also need to consider that different types of content are used on each social media site. Pinterest and Instagram are mainly photographs; YouTube is primarily videos; and Twitter and Facebook use text but also have images and videos.

So, with the basics out of the way, let us look at 4 ways social media can benefit your health food store.

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