If you have used or tried to use digital marketing as a means to promote and grow your health food store’s revenue, then we hope social media as part of your strategy. The reason we say that comes from the advice from digital marketing experts, who advise their clients that social media can provide a huge impetus to an online marketing campaign and long-term benefits to any business that uses it.
One of the first things we need to do is clarify exactly what we mean by social media. For those who do not follow social media too much, the assumption is often made that it is just Facebook, but that would be wrong. While Facebook is the largest social media platform by some distance, it would be a huge mistake to focus only on it.
There are dozens more, and the key to choosing which ones to use within your digital marketing strategy is not so much which ones are the biggest, but more specifically, who their audiences are. You also need to consider that different types of content are used on each social media site. Pinterest and Instagram are mainly photographs; YouTube is primarily videos; and Twitter and Facebook use text but also have images and videos.
So, with the basics out of the way, let us look at 4 ways social media can benefit your health food store.